Website/E-Commerce With Social Media Marketing PRODUCT FEATURES: Website E-Commerce Social Media Newsletter Campaigns PROJECT ONLINE: www.beautepacifique.com.au Back to Case Study

BRIEF:

Beauté Pacifique Australia wanted a new website/e-commerce to launch their brand of cosmeceuticals in Australia, and sell the products online to both customers and stockists. Beauté Pacifique was originally started in Denmark in 1997 and has steadily become a cult favourite internationally. Beauté Pacifique also wanted to use online technology to create an efficient and automated sales process.

SOLUTION:

We implemented a comprehensive digital strategy for Beauté Pacifique. Firstly, we created an elegant website, basing it on the existing branding of Beauté Pacifique in Denmark. We designed it to appeal to the targeted demographic – Australian women, aged 35-55. The website homepage features attractive moving banners to showcase promotions and new products. The navigation and the sales conversion funnel are clear and user-friendly. We incorporated an easy-to-use shopping cart into the website. The whole website has been search engine optimised and designed to be mobile friendly.

We designed Beauté Pacifique’s e-commerce using Business Catalyst as the platform. With a large product database, information architecture was especially important, with products being categorised according to use. We continue to manage updates to their CMS and provide technical support.

Beauté Pacifique wanted to integrate all their communications systems and automate the sales process. We used Business Catalyst’s ERP (Enterprise Resource Planning) system to automate all internal and external management information, including accounting, sales support and logistics. Orders placed through the website’s Prozone are almost totally automated, with orders sent straight to Logistics, generating a packing slip and delivery through the API (Application Programming Interface). Sales are handled through an Inventory Control system, with automated Back Orders. This has meant Beauté Pacifique has saved money on hiring extra sales support staff.

The transfer of important documents for sales reps on the road has been made automatically accessible through the set up of Drop Box. The whole company has adopted the use of iPads to make communication between each other easier.

We have been creating regular email newsletter campaigns to Beauté Pacifique clients from the CRM to highlight special promotions.

We also provide comprehensive social media services for Beauté Pacifique, including marketing strategy, and well as managing and monitoring all social media channels.

Beauté Pacifique is very happy with the increased sales figures from the combined digital strategies.